Frieda & Freddies New York symbolically translates into men and woman, originating from the east coast, USA. In the 1970s Frieda & Freddies was the name of two infamous Discotheques in Miami and New York, with the label being personified by two little Chihuahuas named “Frieda & Freddies”.
in 2005 Lebek & Friends took over the trademark rights and developed a collection for Europe. The collection was vastly extended to an extensive lifestyle collection.
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